Relationship marketing: schools of thought and future research directions
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چکیده
منابع مشابه
A history of schools of marketing thought
Marketing has been practiced since ancient times and has been thought about almost as long. Yet, it is only during the 20th century that marketing ideas evolved into an academic discipline in its own right. Most concepts, issues and problems of marketing thought have coalesced into one of several schools or approaches to understanding marketing. In this article we trace the evolution of 10 scho...
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ژورنال
عنوان ژورنال: Marketing Intelligence & Planning
سال: 2005
ISSN: 0263-4503
DOI: 10.1108/02634500510597337